Meticulous Research®—a leading global market research company, published a research report titled ‘RTD Beverages Market by Product Type (Alcoholic and Non-alcoholic [Flavored, Tea, Coffee, Juices, Nectars, Dairy, Soft Drinks, Energy Drinks]), Packaging Type (Bottles, Cans), Distribution Channel (Supermarkets, E-commerce)—Global Forecast to 2031.’

According to this latest publication from Meticulous Research®, the RTD beverages market is projected to reach $1,582.7 billion by 2031, at a CAGR of 6.8% from 2024–2031. The growth of the RTD beverages market is mainly driven by the rising consumption of sports & performance drinks, growing demand for functional beverages, beverage manufacturers’ increasing focus on product innovation, convenience, and easy portability of RTD beverages, and lifestyle changes leading to the increased incidence of chronic diseases. However, the high prices of RTD beverages are expected to hinder the growth of this market.

Furthermore, the growing availability of alcoholic RTD beverages and the rapid growth of the retail sector are expected to generate growth opportunities for the players operating in the RTD beverages market.

Key Players

The key players operating in the global RTD beverages market are Abbott Laboratories (U.S.), Nestlé S.A. (Switzerland), PepsiCo Inc. (U.S.), The Coca-Cola Company (U.S.), Suntory Holdings Ltd. (Japan), Keurig Dr Pepper, Inc. (U.S.), Red Bull GmbH (Austria), Danone S.A. (France), The Brown–Forman Corporation (U.S.), Monster Beverage Corporation (U.S.), AriZona Beverages USA (U.S.), Gujarat Cooperative Milk Marketing Federation Ltd. (India), Yakult Honsha Co., Ltd. (Japan), and Asahi Group Holdings, Ltd. (Japan).

The global RTD beverages market is segmented by product type, packaging type, distribution channel, and geography.

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Based on product type, the global RTD beverages market is segmented into alcoholic beverages and non-alcoholic beverages. Non-alcoholic beverages are further segmented into carbonated soft drinks, sports & energy drinks, tea & coffee, juices & nectars, dairy & dairy alternatives beverages, flavored & fortified water, and other non-alcoholic beverages. In 2024, the non-alcoholic beverages segment is expected to account for the larger share of the global RTD beverages market. The segment’s large market share is attributed to the easy availability and convenience of non-alcoholic beverages, the unrestricted off-premises sale and consumption of non-alcoholic beverages, the growing number of health-conscious consumers, and the increased adoption of functional and plant-based beverages.

Based on packaging type, the global RTD beverages market is segmented into bottled beverages (plastic bottles and glass bottles), canned beverages, Tetra Pak-packaged beverages, and other packaged beverages. In 2024, the bottled beverages segment is expected to account for the largest share of the global RTD beverages market. The segment’s large market share is attributed to factors such as the wide availability of bottled beverages in various shapes, sizes, and quantities, the convenient consumption, transportation, and storage offered by bottled beverages, the extended shelf-life of bottled products, and the cost-effectiveness of bottle packaging, which translates to the lower market prices of bottled products.

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Based on distribution channel, the global RTD beverages market is segmented into supermarkets & hypermarkets, convenience stores, e-commerce, specialty stores, and other distribution channels. In 2024, the supermarkets & hypermarkets segment is expected to account for the largest share of the global RTD beverages market. The segment’s large market share is attributed to rapid urbanization, rising disposable incomes, the growing number of supermarkets and hypermarkets, and increased sales of RTD beverages in well-established supermarkets and hypermarkets.

Based on geography, the global RTD beverages market is divided into five regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, North America is expected to account for the largest share of the global RTD beverages market. North America's major market share can be attributed to the well-established packaged drinks market, high awareness of the health benefits of functional beverages, growing adoption of alcoholic RTD beverages, and rapid innovation and development of RTD beverages.

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Key Questions Answered in the Report

• What is the current revenue generated by RTD beverages globally?
• At what rate is the global RTD beverages demand projected to grow for the next 5–7 years?
• What are the historical market sizes and growth rates of the global RTD beverages market?
• What are the major factors impacting the growth of this market at the regional and country levels? What are the major opportunities for existing players and new entrants in the market?
• Which segments in terms of product type, packaging type, and distribution channel are expected to create major traction for the manufacturers in this market?
• What are the key geographical trends in this market? Which regions/countries are expected to offer significant growth opportunities for the manufacturers operating in the global RTD beverages market?
• Who are the major players in the global RTD beverages market? What are their specific product offerings in this market?
• What are the recent strategic developments in the global RTD beverages market? What are the impacts of these strategic developments on the market?

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